Esport is growing at a lightning pace which makes the traditional TV take a notice. As we all know that ESPN
is working hard to embrace Esports. Now, the CW seems to have a similar path. The CW is having alliance with digital network MACHINIMA to have its tournament “Chasing the Cup” broadcasted on television and on its all digital platforms.
“There could be an interesting opportunity for us, as we are seeing our digital and broadcast audience migrate back and forth (between platforms), We think that this model could be interesting where we do a pregame on digital and move the actual event to broadcast. We can move people back and forth within our ecosystem.”- said by The CW executive vice president of marketing and digital programs Rick Haskins.
“Chasing the cup” follows competitive gamers where they battle with other teams for Esports championship. The upcoming third season will focus on “Mortal Kombat X” players, who are attempting to win the ESL Mortal Kombat X Pro League Finals.
As a part of this tie up between The CW and Machinima, “Chasing the Cup” documentary series is streaming on The CW’s digital platform, where you’ll find five video episodes covering this Mortal Kombat X competition. The first four episodes of the third season of “Chasing the Cup” will air on CW Seed, the network’s digital platform. It will culminate in a one hour special finale that will air on The CW at 8 p.m. ET on Feb. 15.
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